Why are Push Notifications so Important for a Mobile App
Push notifications are simple; they’re messages sent directly from an application downloaded onto a user’s phone that add value and keep users interested in its use. Mobile push notifications can be invaluable marketing tools that can incentivize customer attention to increase app engagement rates and brand recognition within the market. Furthermore, this approach could improve lead generation processes significantly.
Mobile push messages can provide businesses with limited financial backing or those new to mobile app development with an inexpensive form of marketing that’s faster and simpler than texting or SMS marketing. For mobile app development companies,
they’re an affordable alternative that stands up well when competing against these forms.
Push notifications have a character limit that limits their messages; as such, shorter push notifications tend to receive better click-through rates and are an efficient marketing strategy when clicked by users.
Let’s examine exactly what push notifications are and why they have become such an essential aspect of mobile app marketing in modern society.
Define Push Notification
Mobile Push Notifications Push notifications, also referred to as Mobile App Push notifications, are clickable pop-up messages sent from an application directly to a user’s mobile phone. With push notifications, you can easily deliver clickable popup messages that direct to an installed application with an opt-in option available so they receive these alerts.
Mobile app push notifications are generally utilized to distribute product updates, breaking news updates, personalized offers, event reminders, or any other essential details necessary for an app to function optimally quickly, and reliably.
Benefits of Push Notification in Mobile Apps
1. Target Customers or Users
Mobile applications will ask users for permission to access their location once installed or being used, with most agreeing and giving permission so mobile apps can identify it accurately – giving businesses a way to provide customized experiences through location-based push notifications that offer users more personalized interactions.
Mobile app development companies in the USA use push notifications to notify users about offers in particular regions. Businesses will also be able to reach users based on city, state, and/or country using these push notifications, increasing customer engagement significantly.
2. Increase User Retention
Retaining users of your mobile application is key in measuring its success and should serve as an indication of its overall health. App developers and businesses alike can utilize user retention metrics as an important measurement to track who has downloaded, used, and then returned for more.
App developers proactively solicit user feedback as well as analyze features more appealing to them when updating or altering an app, to gauge its success or failure. If a user downloads and installs your application but never returns back again, its value has diminished considerably.
Statistica recently issued a report which revealed that global internet users downloaded roughly 25% of mobile applications globally in 2019, yet were used just once. Push notifications provide an easy, effective solution for engaging lapsed users; with proper implementation, they could increase retention rates three- to tenfold.
3. Increase Conversion Rates
Push notifications provide businesses with another tool for driving conversion rates online and increasing user retention and engagement within applications, not only drawing back users that had abandoned but also increasing them through discounts that will grab users’ attention and encourage purchases of goods or services from the business.
Studies have demonstrated that many enterprise mobile app development companies claim that well-designed mobile push notifications can increase conversion rates four-fold, so businesses must place greater focus on segmented push notifications – which provide tailored messages directly to potential clients.
Businesses will be able to easily segment mobile app users based on factors like behavior with the app, location, and interests – and send personalized push notifications relevant to a given group of people.
4. Increase App Engagement
Businesses that employ a solid push notification strategy will find that user engagement increases dramatically. Push notifications provide businesses with an efficient means of engaging and connecting with mobile app users, improving engagement.
Deep linking within push notifications is another strategy to lead app users directly where you want them to go. For instance, iOS app development companies want users to update the application so they can take advantage of new features. Deep linking push notifications with links for this can bring them there more quickly and seamlessly than traditional approaches can do.
5. Massive Outreach
According to Statista, an estimated 3.8 billion people globally will own and use smartphones by the end of 2021 – which, given that smartphones depend heavily on apps for functionality and usage purposes. Companies around the globe will have an exponentially greater audience to capture, address and engage through mobile applications.
But to remain competitive and stay ahead, businesses require push notifications as an integral component. They offer mass outreach while helping companies understand how users behave – giving them an insight into customer personas so that customized messages are created accordingly and targeted marketing communications efforts focused on.
Companies have invested extensively in traditional online advertising mediums for years in order to generate consumer interest, promote action, and drive more sales. Push notifications offer companies more affordable marketing tools in modern times; their ease of use enables tailored messages, timed deployment, and increased engagement rates with more engaged users.
So when users click on a push notification, it will lead them directly to their app update option and they simply need to click it to complete it. In addition, push notifications with deep links could introduce app users to newly released products by sending push notifications with direct links directly to each of their pages.
Best Practices for Creating Push Notifications
- Group your customers into groups based on age, place of origin, operating system version, and location in order to tailor push notification messages accordingly and improve user engagement.
- Set an ideal time and frequency of notifications sent out and schedule them appropriately so they won’t interfere with user activities or be unread quickly by users.
- Make the most out of each detail of a customer’s journey and alter its content in order to increase the odds that they takes specific steps.
- Urgent messages tend to get noticed and should serve an obvious purpose rather than acting simply as an attention grab. They might announce the last day or hour of a sale; for retailers, it could even serve as an indication that certain products might soon go out of stock.
- With location-tracking technology, apps can send automated push notifications triggered by customers’ locations at certain moments in time. For instance, when near a store or restaurant they could receive tailored messaging inviting them in; similar notifications could also be sent when traveling into new towns; 49% of consumers said they’d use apps more if triggered push notifications were based on where their hometowns are.
A Few Examples of Push Notifications from Big Companies
Push notifications have quickly become an indispensable component of modern businesses’ marketing strategies, enabling companies to connect directly with customers in real-time and draw them back to their websites or app. Big companies frequently send push notifications alerting customers of upcoming products or promotions as well as reminding users about upcoming events or special offers – here are just a few examples from big businesses:
1. Google: Health and Wellness Notifications
|“Time to leave for your dentist appointment. |
Leave by 6:55 to arrive on Time.”
Google does an exceptional job at connecting their various apps together and this notification serves as an impressive example. Not only does it remind the user about an appointment they probably scheduled in Google Calendar, but it also integrates map and traffic data from Google Maps so it tells exactly when to be driving so as to arrive on time – personalized, relevant information that provides value while not necessitating users entering an app themselves!
2. Airbnb: Travel app Notifications
|” Still planning your trip?|
People traveling to Palo Alto usually book at least 2 months in advance. Finish your booking to get the Top pick”
Similar to cart abandonment notifications, Airbnb push notifications serve as a useful reminder that not only were you searching for lodgings in a certain city or area, but that soon they’ll fill up! They use data they have about how far in advance people need to book to secure rentals – offering some helpful nudges for procrastinators or people new to visiting an unfamiliar locale such as Palo Alto for instance!
3. Dunkin: Delivery App Notifications
|STORM’S BREWING’. Stock up on Dunkin’ K-cup pods and packaged coffee before the snow hits! Stay Warm!!|
Dunkin’ has struck gold with this one! They successfully created an effective push to encourage individuals who anticipate winter storms to stock up on their favorite at-home variety of Dunkin’ coffee if the unexpected snow storm arrives – just in case it keeps them snowed in. All that could improve it further would be providing an online link so customers don’t even need to leave home in order to purchase.
4. SoundHound: Entertainment app Notification
|You Are The Reason…|
I’d Climb any mountain, and swim every ocean.”- Calum Scott’s new song.
SoundHound makes discovering new songs easier by tracking what’s playing nearby at any one moment in time and alerting users when there is an unfamiliar track playing nearby via push notifications, thus turning its core functionality into a marketing strategy to increase user retention and loyalty.
5. Amazon: Retail and E-commerce Push Notification
|“Linon Sinclair Executive Office Chair” is still in your cart. Check it out Now!!|
Amazon’s abandoned cart notifications serve as a great example of how easy and effective push notifications can be in reaching out to potential customers and encouraging them to hit “buy.” They work well because these push notifications speak directly to a purchase that was almost made, offer specific context, and remind users they were recently using your app.
Push notifications allow businesses to send direct messages directly into a visitor’s browser, increase exposure without burdensome lead form submission, and let you connect easily with subscribers through single-click opt-ins.
We hope the statistics and this guide can assist in developing an effective push notification strategy, creating relevant and appropriate messages, and selecting suitable tools. After careful study and discussion, push notifications have proven themselves an ideal marketing tool in any industry.
With the proper design of push notification campaigns, android app development agencies can increase revenue while building direct relationships with their clients and increasing revenue growth. There are various ready-to-integrate notification solutions on the market so select one today and start sending personalized push messages directly to clients!
If this guide proves beneficial to you and others in your network, feel free to pass along this knowledge and bring them one step closer to meeting their business objectives through push notifications.