Innovative Design Ideas for a Modern Website
Big, bold typography is a popular way to streamline the layout of a page or add eye-catching personality to a design. It can also be a hero product on a landing page or break up text-heavy sections.
Molecular’s unique cursor design on its website is an excellent example of this. It hovers over each panel to reveal additional information about the company.
Images
Images are an essential part of modern web design. They capture people’s attention and are a visual aid for reading. They can also convey complex messages in a short amount of time. When used strategically, they can enhance a website’s SEO rankings.
Canva images are a great way to grab attention; try it with a Canva discount coupon. These large theme images can feature landscapes, devices, or anything that will set the site’s tone at first glance. They are often paired with fonts that complement their style and mood, making them practical for communicating with users.
Another way to use images is by telling a story. This is a popular trend in web design for 2023, allowing brands to connect with their audiences more meaningfully. For example, the website of the gaming company Discord features an illustrated header that tells a fun, relatable story. This is the perfect way to grab the audience’s attention and inspire them to engage with the brand.
Colors
Colors are an essential aspect to consider when designing your website. They help convey your message and connect with your audience. They can also have an impact on generational preferences. For example, younger generations tend to prefer pink designs over blue ones. Spotify tapped into this preference with its website design, which uses a mix of pinks and greens. This helps them stand out from their competitors.
Bright colors can make a website seem overbearing, but they can also be used effectively with the right balance. This palette for example, features a bright green and a vibrant purple, but they are balanced out with neutral off-whites that keep the website from being too busy or overwhelming.
Red is another powerful color but can be overpowering if not used properly. Creative branding agency Five/four swung for the fences with this bold red palette, but they kept it in check with a tan and muted bluish-green.
Cards
One of the biggest challenges with mobile design is ensuring users have a consistent experience regardless of their device. Cards work well across devices because they are self-contained and don’t contain much information, making them easy to understand.
Cards can be used with any content and look good with almost any aesthetic pattern. For example, the website for a local restaurant uses cards to display different food items. The cards are colorful and have a fun, casual style that reflects the restaurant’s personality.
Another exciting use of cards is seen on the Google Play app, where they organize apps by category. The cards contain a small snippet of the card that has yet to be scrolled into view, encouraging users to swipe further. The cards include a direct action (play, download) and a secondary action (add to cart). These actions are differentiated with filled buttons and text-based buttons, respectively.
Intros
As the most crucial page on a website, your home page needs to give visitors a clear sense of what the site is about in modern web design, which usually means a simple message or graphics highlighting the main subject.
Colors play a huge role in establishing mood and tone in a design. For example, dark colors can create a moody feel, while pastels look more playful and fresh. It’s also important to choose colors that complement each other well. You can even use opposite or adjacent colors on the color wheel to attract attention.
One of the hottest trends in modern web design is using animation to add a unique experience to your pages. For example, Paolo Fornasier uses rippling animation and a piano tune to make his cursor fun to interact with on his online portfolio. This is a great way to break up monotony and keep visitors engaged while browsing your content.
